Our Story. VIVA LA VEGAN. Clothed In Compassion.

Born from our love for animals, a want to positively promote veganism and do our bit for our planet while looking good as we do so.

Our team at VLV are a committed bunch of vegans and eco ambassadors. No stereotypes here just a love of style and contemporary fashion. We make clothes that look and feel great without compromising our ideals. 

'Go Green' is the new black, compassion the new life-style fashion that is more than a trend. Wear it well.

Jay Charlton. Founder, Owner, Designer and Vegan.

Jay Charlton

A fashion & graphics designer for many of the UK and International high-street brands for over 14 years, I love to play with colour, texture and clothes that make a statement. Spending many vibrant years abroad hands-on living and breathing fashion, travelling the world with my job for sourcing and meetings.
I slowly became aware of, and disheartened by the darker side of the industry and the trend for disposable fast-fashion which goes against many of my own feelings of how we should treat the earth, her resources and her people.

Vegetarian from an early age I became vegan about 9 years ago after watching Gary's infamous speech on intensive farming. Until then, I hadn't known what dairy animals actually went through.
Suddenly the idea of my favourite halloumi cheese didn't feel so good, I made the switchMid documentary  and have truly never looked back.

Sunshine and good fortune brought me to Tel-Aviv, I was surrounded by fire-bellied, passionate animal rights supporters, vegans and vegetarians and eco-enthusiasts who believe that we need to bring about positive change by owning our own actions and walking the talk.
This desire to make a difference was infectious.... One vivid dream , an inspired night of frantic sketching and the seeds of Viva La Vegan were sewn.


Viva La Vegan Privacy Policy


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.viva-la-vegan.com (the site)


 When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

 We collect Device Information using the following technologies:

     - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.


    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

  Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and paypal details), email address, and phone number.  We refer to this information as “Order Information.”

 If you sign up to our mailing list we collect your email address, this will not be shared with anybody else, is kept on a password protected computer with password protected wifi. We keep this information indefinitely or until you ask us not to.

 When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


 We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

 We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).



 We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to power our online store, you can read more about how Shopify uses your Personal Information here:  https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

 Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 You can opt out of targeted advertising by:   FACEBOOK - https://www.facebook.com/settings/?tab=ads


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.



When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.



The Site is not intended for individuals under the age of 16


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at jay@viva-la-vegan.com