Our Story. VIVA LA VEGAN. Clothed In Compassion.

Born from our love for animals, a want to positively promote veganism & do our bit for our planet while looking good as we do so.

Our team at VLV are a committed bunch of vegans, vegetarians and eco ambassadors. No stereotypes here just a love of style and contemporary fashion. We make clothes that look and feel great without compromising our ideals. 

'Go Green' is the new black, compassion the new life-style fashion that's more than a trend. Wear it well.

Jay Charlton. Founder, Owner, Designer and Vegan.

A fashion & graphics designer for many of the UK and International high-street brands for over 14 years, I love to play with colour, texture and clothes that make a statement. Spending many vibrant years abroad hands-on living and breathing fashion, travelling the world with my job for sourcing and meetings.
I slowly became aware of, and disheartened by the darker side of the industry and the trend for disposable fast-fashion which goes against many of my own feelings of how we should treat the earth, her resources and her people.

Vegetarian from an early age I became vegan a couple of years ago after watching Gary's infamous speech on intensive farming. Until then, I hadn't known what dairy animals actually went through.
Suddenly the idea of my favourite halloumi cheese didn't feel so good, I made the switch and have truly never looked back.

Sunshine and good fortune brought me to Tel-Aviv, I was surrounded by fire-bellied, passionate animal rights supporters, vegans and vegetarians and eco-enthusiasts who believe that we need to bring about positive change by owning our own actions and walking the talk.
This desire to make a difference was infectious.... One vivid dream , an inspired night of frantic sketching and the seeds of Viva La Vegan were sewn.
Jay Charlton

 

Our Story. VIVA LA VEGAN. Clothed In Compassion.

Born from our love for animals, a want to positively promote veganism & do our bit for our planet while looking good as we do so.

Our team at VLV are a committed bunch of vegans, vegetarians and eco ambassadors. No stereotypes here just a love of style and contemporary fashion. We make clothes that look and feel great without compromising our ideals. 

'Go Green' is the new black, compassion the new life-style fashion that's more than a trend. Wear it well.

Jay Charlton. Founder, Owner, Designer and Vegan.

A fashion & graphics designer for many of the UK and International high-street brands for over 14 years, I love to play with colour, texture and clothes that make a statement. Spending many vibrant years abroad hands-on living and breathing fashion, travelling the world with my job for sourcing and meetings.
I slowly became aware of, and disheartened by the darker side of the industry and the trend for disposable fast-fashion which goes against many of my own feelings of how we should treat the earth, her resources and her people.

Vegetarian from an early age I became vegan a couple of years ago after watching Gary's infamous speech on intensive farming. Until then, I hadn't known what dairy animals actually went through.
Suddenly the idea of my favourite halloumi cheese didn't feel so good, I made the switch and have truly never looked back.

Sunshine and good fortune brought me to Tel-Aviv, I was surrounded by fire-bellied, passionate animal rights supporters, vegans and vegetarians and eco-enthusiasts who believe that we need to bring about positive change by owning our own actions and walking the talk.
This desire to make a difference was infectious.... One vivid dream , an inspired night of frantic sketching and the seeds of Viva La Vegan were sewn.
Jay Charlton